Communications Strategy
All of our work begins with strategy. We develop this through discovering more about you, your organisation and your company culture.
The next step is to set your overall goals/objectives and for us to develop our insights on how we can reach your audience effectively with the right message and outcomes.
Whether it’s a new employee engagement strategy, engaging members with their pension saving or creating awareness of workplace benefits packages – our communications are solely focused on the end-user's needs.
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Workplace Engagement Events
When it comes to engaging workforces on pensions and financial matters - we have a proven track record.
Since inception, we have been to over 200 workplaces, so we’ve built up extensive insight and knowledge on the issues effecting people. We know how to communicate effectively and how to make an impact, whilst also having a little fun along the way. Pensions have a poor reputation for being stuffy and boring, but not on our watch - it is our mission to ensure everyone is positively engaged with their money.
Whether it’s face-to-face education in the way of events, seminars, workshops or 1-to-1 sessions, we will work with you to find the best solution for your business.
We’re a friendly and approachable bunch, so don’t hesitate in getting in touch for a chat
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Virtual Reality
Visualisation is an incredibly powerful tool - that's why using virtual reality to communicate financial topics is quickly proving to be transformational.
People feel disconnected with their future self and will quite often put-off saving due to the inability to tangibly imagine themselves getting old, and crucially, because they may not want to imagine themselves getting old.
To overcome this, we've been developing bespoke VR experiences for difference audiences. Our work has demonstrated this enables people to connect more vividly and emotionally with their future self, therefore, motivating them to save adequately for their future. We have built extensive research within this area and all of the experiences we create are based upon the input and insight from real people.
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Animation
For high quality, outstanding animation – we are the best. We have a lead animator trained by top industry professionals from Disney and Pixar, so all of our animation work is created in-house.
We also have highly talented storytellers as part of our team, enabling us to take everything from initial creative ideas, to the full production of a script, concept designs, storyboards, to the creation of the final masterpiece.
From explaining topics like Salary Exchange to Pension Increase Exchange, APR rates, investments and mortgages – animation lends itself beautifully to explaining complex topics in a much more engaging and digestible way.
Our extensive showreel speaks for itself & is only just a snippet of our wide portfolio of work.
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Video
Video is increasingly dominating people’s lives - over 1 billion hours of YouTube videos alone are watched per day! That's why it's vital to use video as a tool within your financial and wellness communications.
We provide high definition video to offer an end-to-end service to tell your story, captivate the audience and drive results. We do everything in house - strategy development, audience assessment, concept design, storyboarding, script writing to filming the finished piece.
Our offering includes explainer videos, corporate, interviews, vlogs to high-end cinematic quality and in post-production we’ll add any animation, graphics and subtitles. Our creative video production team are on hand and ready to help you communicate the right message.
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Digital Tools
We are continually innovating - just take a look at our digital tools. As technology continues to develop, so too has customer expectations and the need to powerfully connect with your audience has never been more important. Convenience, ease and simplicity are what your members demand - we can create a solution that fits their needs.
Apps – Our apps make it easier than ever for people to connect with their pension saving. They can track their pension balance in real time and increase contributions when they feel they can afford to, pick and choose their investment funds and access their account at their convenience.
Portals & Modellers – Our portals allow pension scheme members to manage their money & benefits online via an internal website. Our smart modellers help audiences to explore different planning scenarios and enables them to visualise how much their pot of savings is likely to equate to in retirement.
Financial Wellness Portals – Through our wellness portals, employees can measure their level of financial stress, assess which areas of their finances may need the most attention and receive useful help & guidance on how they can take action to improve their overall wellness score.
Budget, Retirement & Loan Calculators – Our useful calculators enable users to manage their money on a weekly or monthly basis, help them to understand how much income they’re likely to get from their savings & work out how much a loan will cost or how quickly they can pay off any existing loans.
Personalised Savings
Our research shows combining behavioural science with technology can boost engagement levels and the more targeted and personalised these messages are, the greater the impact they will have on the end user.
That’s why we use personalised communications like annual benefit statements and personalised animated video summaries to bring savings to life and to have a powerful, positive impact on your employees.
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Copywriting
Pensions, investments, tax, mortgages – let’s face it, these subjects are often made to sound a lot more complicated than they actually are. If you need support with making these subjects more digestible, look no further.
We will work with you, and any of your other stakeholders, to remove the technical and complex jargon, and create engaging copy. Trust us, your audience won’t switch off.
From copy for brochures, to leaflets, flyers, pension statements and interactive PDF’s – once the writing is complete, our dynamic creative team will add the magic touch with their design expertise.
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